Experience

JAN '23 - Jan '24

Digital & Newsletter Designer

Higher Education Skincare

  • Managed the entire project lifecycle, overseeing conception to completion of the project brief. This included ideation, copywriting, design, revisions, and implementation stages.

  • Proficiently executed designs for web, digital, print, trade-show, and retail spaces.

  • Crafted visually appealing email layouts and graphics, strategically emphasizing customer education, brand awareness, and conversions, resulting in increased sales attributed to newsletters compared to the previous year.

  • Contributed to marketing by proposing dynamic promotions, crafting trendy newsletters inspired by social media trends, and pitching brand collaborations aligned with Higher Education Skincare's values.

  • Designed promotional materials for a collaboration with Universal Studios on a major motion picture, including a custom homepage, ads, banners, social media posts, newsletters, and shelf talkers.

  • Managed brand education decks and presentations. Contributed to the development of the brand's visual style.

  • Created print-ready patterns and graphics for product packaging and shipping boxes.

  • Collaborated closely with the social media team and web developers to ensure seamless integration across brand channels.

JULY '21 - DEC '22

Freelance Designer

27 Seven Agency

  • Quickly adapted to different brand identities in order to design within branding guidelines.

  • Designed print ready catalogues, digital emails, and other digital assets with quick turnarounds.

  • Handled project from brief to completion while communicating a design thinking point of view for managers, stakeholders, and team leaders.

Aug '20 - oct '20

Graphic Designer

Boscia

  • Collaborated closely with the marketing team to provide both print and digital design material for product launches and brand education.

  • Designed packaging following FDA guidelines.

  • Worked alongside a creative team of 4 to provide constructive feedback on each other's work. 

  • Used software like Mailchimp for email newsletters and Asana for project management. 

oct '17 - Oct '19

Created Co.

Graphic Designer

  • Collaborated closely with the marketing team to provide both print and digital design material for product launches and brand education.

  • Designed packaging following FDA guidelines.

  • Worked alongside a creative team of 4 to provide constructive feedback on each other's work. 

  • Used software like Mailchimp for email newsletters and Asana for project management.