A beauty brand, after a two-year hiatus of email marketing, sought to reintroduce itself to email subscribers. As a freelance digital designer, I was tasked with creating a series of compelling email templates to reignite brand awareness, drive sales, and educate consumers about their product line of at-home beauty devices. The challenge was to not only create visually appealing emails but also to craft a strategic re-engagement strategy that would resonate with customers who had purchased in the past.